As the name implies in Icelandic, the mainstay of the business in the beginning was making frames and framing pictures. It was a small business in the beginning, but grew steadily after 1949 when Iceland Giftstore / Rammagerðin hired a trained frame maker from Germany. He worked at the company for two years, teaching the staff to make and decorate frames. Around that time, Iceland Giftstore / Rammagerðin bought specialized machinery for frame making. The business was booming at the time, but the frame making had to be on a large scale to be profitable. Ideally, the company would have needed to export its products. As time passed, the production of frames ceased, and the company focused on selling souvenirs, crafts and woolens. Those form the backbone of our business today.